A In Depth View Of Once Of America’s Pioneers – Yellow Freight Trucking
Yellow freight is the over-the-road trucking division of Yellow Transportation. Yellow freight was originally created in the 1920′s in Oklahoma City, Oklahoma. This first incarnation of the company focused on local and regional deliveries with cabs.
In the 1950′s the company restructured for under the guidance of George Powell. During this period, Yellow Freight basically invented the trucking industry with freight delivery. Small package deliveries boomed all across the United States and Yellow Freight was at the forefront of this era. Today, the transportation industry is the second largest in the United States. Yellow Freight, played a vital role in laying the foundation for the entire industry.
Yellow Freight are known for their outstanding customer service department and their commitment to improving safety on the road. The American Trucking Association have recognized this and awarded the with their top ‘President’s Award Trophy’ for improving highway safety.
From planning routes for long hauls across North America to regional overnight expidited deliverires- Yellow Freight have been delivering for their customers for over 80 years. They quickly built a reputation for their reliable full service network of freight solutions.
Yellow Freight Has Had It’s Share Of Downs As Well
They Yellow Freight company has not been without it’s rough patches though. As with most companies that have been invovlved in multiple mergers, they are teetered on the brink of bankruptcy a few times. Most recently, in early 2011 when they almost filed for Chapter 9 bankruptcy. The company had to renegotiate with the union in order to offload some debt and they successfully avoided a complete liquidation of their assets.
The company is not completely out of the dark just yet but investors have started to come back around. They are counting on Yellow Freight to successfully restructure its balance sheet and thus be able to raise the necessary liquidity. Their stock is on the rise as most industry experts expect this to happen by early 2012. The main reason the stock future looks good for them is that they have a massive amount potential to quickly generate cash.